Client Profile
$35 billion global beverage company. The client owns or licenses and markets more than 500 non-alcoholic beverage brands, including sparkling and stilled beverages – water, flavored waters, juices, ready-to-drink teas and coffees, and energy and sports drinks. The client’s primary markets include Africa, Europe, Latin America, North America, and Asia Pacific.
Business Challenge
Despite being a globally recognized beverage manufacturer and distributor, the client did not have an efficient system in place to track sales activity and business operations and needed a platform to organize customer intelligence more systematically. With numerous business units and client groups, all with diverse applications and business requirements, the client needed a universal CRM solution to provide visibility and a better way to track sales and activity.
Project Overview
After establishing a Salesforce “Center of Excellence” for the client, LABUR oversaw the replacement of Lotus Notes and conducted a Chatter deployment, allowing the enterprise to collaborate more effectively and across the globe.
This required setting up multiple business units and applications to aggregate the entire company’s operations into the appropriate instances of Salesforce. LABUR consultants consolidated Salesforce iterations based on geography, administration and application complexity, and configured Salesforce for role hierarchy, user profiles, record types, page layouts, Apex, and Visualforce customization.
Delivered Results
The client was able to successfully retire the use of Lotus Notes and implement a global CRM to better and more efficiently track sales and operations activities. LABUR was able to save the client Salesforce licensing and support fees in excess of $1.5M.
